Master in Management

The Master's program in Management at Poznan University of Economics and Business, taught in English over two years, carries yearly tuition of 10,000 PLN and includes a specialization in Innovation Management. Innovation management sits within the broader discipline of management and has developed rapidly in recent years, as economic innovation has become integral to business activity, expressed through the search for new products and business models as well as steadily growing research and development budgets. The program addresses practical questions such as how users respond to a company's website, which internet tools best support company growth, how to monitor an internet strategy, how to arrange commercial space effectively in a store, and how to introduce new products based on internet technologies. Students take part in courses delivered in dedicated laboratories, including an Eye-Tracking Research Laboratory and a Marketing Supported Innovation Process Laboratory, with access to current technology and software. The study program is organized around three groups of subjects. Basic content includes courses such as Strategic Management, Entrepreneurship, Law, Ethics of Business Activity, and Knowledge Based Management. Directional content covers courses including Enterprise Systems and Platforms, Marketing Intelligence, Financing Innovations, Consumer Behavior, and Logistics-related topics. Beyond this specialization, a management master's degree of this kind builds general skills in strategy, marketing, and organizational analysis, preparing graduates for roles in innovation management, digital strategy, and consulting. Based in Poznań, a major business center in western Poland, the program combines applied laboratory work with core management theory.