Master in Management

The tuition fee is 2,570 USD per year.

Uniwersytet WSB Merito Gdańsk offers a Master's programme in Management, taught in English in Warszawa, Poland, over two years, with annual tuition of EUR 2,200. Within the programme, a digital marketing specialization covers the creation and implementation of effective digital marketing strategies, including search engines, social media, content marketing and email marketing. Students learn to interpret and use data from analytical tools such as Google Analytics to improve the effectiveness of marketing efforts, and practise creating and delivering content intended to interest and engage potential customers. The curriculum also introduces tools and technologies that support digital marketing activities, including marketing automation and conversion optimisation. This focus on data-driven, digital-first marketing reflects how marketing practice within management has shifted toward measurable, tool-supported campaigns rather than purely traditional advertising. Graduates of this specialization are positioned for roles such as digital marketing specialist, content strategist, marketing analyst, or campaign manager, working either within dedicated marketing departments or as part of broader management functions in companies of various sizes. Set within a two-year master's degree, the specialization builds on undergraduate business knowledge and adds applied, tool-based skills that employers increasingly expect from marketing and management professionals. As with other WSB Merito programmes, English-medium instruction in Warszawa supports international students seeking a management-focused master's degree with a practical emphasis on modern digital marketing methods.