Master in Management and economics

At Uniwersytet WSB Merito Poznan, tuition fees are 2,750 EUR per year.

Uniwersytet WSB Merito Poznan offers a Master's programme in Management and Economics, taught in English in Warszawa, Poland, over two years, with annual tuition of EUR 2,750. Within the programme, a Digital Marketing with AI specialization equips students with skills for a rapidly evolving digital marketing landscape, covering advanced techniques for automating and personalizing marketing campaigns using AI, content marketing strategies enhanced by AI tools, and the legal and ethical considerations involved in using AI within marketing. The specialization also develops creative thinking and communication skills relevant to leading teams and projects in digital marketing. While the university notes that a full Marketing and Sales programme taught entirely in English is still in development, it presents this specialization as already offering globally relevant digital skills. Graduates are prepared for roles in marketing, advertising and PR agencies; technology companies and startups; digital and marketing automation departments within larger corporations; non-profit organizations and government agencies; AI research institutions; and consulting firms specializing in AI. Students are also positioned to launch their own businesses offering creative and marketing services built around AI tools. The specialization includes courses in Personal Branding (taught in English), Digital Innovations, Digital Marketing Design, and the Legal Aspects of Digital Transformation, among others. This focus on AI-enabled marketing reflects a broader shift in management and marketing education toward automation, data-driven personalization, and the ethical questions that come with deploying AI tools in customer-facing business functions, preparing graduates for both established organizations and independent ventures.