Bachelor in Marketing

Tuition is 593 USD per year.

Marketing programs examine how organizations identify, reach, and retain customers in competitive environments. Core areas of study typically include consumer behavior, market research, brand management, digital marketing, pricing strategy, advertising, and marketing analytics. Students learn to apply both quantitative and qualitative methods to understand markets and develop communication strategies that connect products and services to target audiences. Graduates work as marketing managers, brand strategists, market researchers, digital campaign managers, product managers, and communications specialists across commercial, public, and non-profit sectors. The discipline offers strong career mobility given the near-universal need for marketing expertise. The bachelor's in Marketing is a 4-year program with yearly tuition of 507.60 EUR, taught at Rey Juan Carlos University's campus in Pozuelo De Alarcón, Spain.