Master in Marketing and Business Analytics

The University of Exeter blends a proud history with a modern, research-led education. Founded from the Exeter Schools of Art and Science and granted university status in 1955, Exeter now serves over 30,000 students and welcomes more than 6,700 international scholars. Its four-campus model offers a city-centre and a coastal Cornwall experience, giving students access to diverse environments and communities.

Academically, Exeter is known for strong multidisciplinary research and high graduate employability. With 148 programs spanning humanities, sciences, medicine and engineering, students benefit from well-equipped laboratories, specialist facilities and close faculty engagement. Research centres tackle global challenges across climate, health and data, creating opportunities for undergraduates and postgraduates to join impactful projects and industry collaborations.

Student life is vibrant and supportive, with extensive services for international students, active societies and career support that helps graduates enter competitive job markets. Accommodation and campus facilities score highly, and the city of Exeter offers an appealing balance of history, culture and outdoor access. For students seeking a top-ranked UK university with a research focus, strong student support and clear pathways to employment, Exeter provides a welcoming and ambitious environment.

The MSc Marketing and Business Analytics program is designed for students who are eager to blend marketing skills with analytical expertise. This one-year full-time course is ideal for those who thrive in data-driven environments and seek to enhance their career prospects in marketing analytics. With a focus on real-world applications, students will engage with industry partners and gain hands-on experience.

Throughout the program, students will study essential modules such as Marketing Strategy, Applied Digital Marketing Analytics, and Programming for Business Analytics. This curriculum equips students with the skills to analyze data effectively and make informed marketing decisions. The course also emphasizes the development of transferable skills like problem-solving and resilience, preparing graduates for the dynamic marketing landscape.

Graduates of this program can pursue various roles, including Marketing Analyst, Digital Marketing Analyst, and Customer Insights Specialist. The strong demand for these skills means that students can expect to find opportunities in diverse industries. With the support of Exeter's award-winning careers service, graduates are well-positioned to succeed in today's competitive job market.