Marketing and Entrepreneurship

The Marketing and Entrepreneurship program at Bath Spa University is for students who want to learn about marketing and start their own business. This non-degree program is taught in English and lasts for a year. You'll get to study in Bath, United Kingdom, and learn from experienced teachers.

The curriculum includes subjects like marketing principles, entrepreneurial skills, and business planning. You'll develop skills like market research, campaign planning, and team management. The program also includes hands-on components like case studies and group projects to help you apply what you've learned.

After completing this program, you can work as a Marketing Manager, Entrepreneur, Brand Manager, Sales Manager, or Business Development Manager. You can find jobs in industries like advertising, retail, or consulting, and work for companies like startups or multinational corporations.

Bath Spa University, England, is a creative and student-centered institution that has grown since its establishment in 1975 to welcome around 8,450 students across diverse disciplines. With some 66 program options, the university is known for strengths in arts, creative industries, education and humanities, offering a blend of practical studio work and academic study. Its location in and around the historic city of Bath provides a culturally rich backdrop for learning and creative practice.

The university emphasizes small-group teaching, studio-led learning and collaborative projects that connect students with local and national creative industries. Facilities include specialist studios, performance spaces and media labs that support hands-on learning and portfolio development. Course structures often include placements, live briefs and industry partnerships designed to develop professional skills and networks before graduation.

International students benefit from targeted support services, orientation programs and academic advising to help them settle and succeed. Bath's compact city centre and cultural amenities make it easy to engage in student life while accessing opportunities for internships and creative collaborations. For students seeking an arts-focused education with practical experience and strong links to the creative sector, Bath Spa University offers a supportive environment to develop skills and career pathways.