Master in Marketing, Consumer Behaviour and Communication

Tuition fees for Master in Marketing, Consumer Behaviour and Communication are 12,624 USD per year.

Marketing, Consumer Behaviour and Communication is a master's program taught in English at Libera Universita di Lingue e Comunicazione IULM in Milano, with a duration of two years. This discipline combines marketing management with the psychological and social study of consumer behavior, along with communication theory applied to brands and organizations. Typical subjects include marketing strategy, market research methods, and consumer psychology, which examines how individuals make purchasing decisions and how their attitudes and perceptions are shaped by marketing activities. Students commonly study branding and brand management, learning how companies build and maintain brand identity across different channels and markets. Coursework often addresses digital marketing and social media, given their central role in contemporary consumer communication, as well as advertising theory and the design of promotional campaigns that resonate with target audiences. Communication theory is typically integrated throughout the program, covering how messages are constructed, transmitted, and interpreted by consumers, along with the ethical considerations involved in marketing communication. Because consumer behavior is shaped by cultural and social context, students also study how marketing strategies must adapt across different markets and demographic groups. Graduates from this field pursue careers in marketing departments of consumer goods and services companies, advertising and communication agencies, market research firms, and digital marketing roles across a range of industries. Some move into brand management or strategic communication roles, while others continue into further academic study in marketing or communication. Milano, a center for fashion, media, and design industries, provides a relevant environment for the study of marketing and consumer behavior. Delivered in English, the program is designed for students pursuing international careers in marketing and communication-related fields.