Master in Marketing & Digital Communication

This two-year master's programme in Marketing & Digital Communication, taught in English at Libera Università degli Studi "Maria SS.Assunta" - Lumsa in Roma, covers the study of how organizations understand, reach, and engage audiences through both traditional and digital channels. Marketing as a discipline examines consumer behavior, market research, branding, and strategy, while digital communication focuses more specifically on how organizations use online platforms, social media, content, and data to build relationships with customers and audiences. Students in programmes of this kind typically study marketing strategy and consumer psychology, digital and social media marketing, content creation and communication planning, and the use of analytics to measure and improve campaign performance. Coursework often includes practical projects involving the design of marketing or communication campaigns, giving students experience translating theoretical concepts into applied strategies for brands or organizations. Because digital channels continue to reshape how marketing is practiced, programmes in this area frequently address topics such as search and social advertising, influencer and content marketing, e-commerce, and the ethical and regulatory considerations involved in digital data use. Graduates from this field pursue careers as marketing specialists, digital marketing managers, brand strategists, and social media managers across a wide range of industries, from consumer goods and retail to technology and media. Others move into communication and public relations roles, market research, or advertising agencies, where they apply skills in campaign planning, audience analysis, and digital strategy. The combination of marketing theory and digital communication skills also supports entrepreneurial paths, as many graduates go on to build or manage marketing functions for smaller organizations and startups. Studying this subject in English in Roma provides an international perspective on a field that operates across borders and platforms.