Marketing: Customer Needs and Wants

IESE Business School, located in Barcelona, Spain, is a unique institution that offers international students a values-driven approach to business education. You will find a strong emphasis on ethics, social responsibility, and sustainability, shaping graduates into principled and forward-thinking business professionals. The school's global network and collaborations provide students with a truly global perspective and valuable practical experience.

IESE focuses on business education, with 44 programs available. Specifically, the school covers key areas such as management, entrepreneurship, and leadership. English is the primary language of instruction, helping you to develop a strong command of the language. The programs are designed to help you develop a deep understanding of business principles and practices.

As a student at IESE, you will be based in Barcelona, a city with a rich cultural heritage and a thriving business scene. You will have access to modern facilities and a range of activities, from active student clubs to internships with local companies. The city offers many opportunities for you to gain practical experience and build a network of contacts in the business world. With 1474 students, including 45 international students, you will be part of a diverse and dynamic community.

The Marketing: Customer Needs and Wants program at IESE Business School in Barcelona is a non-degree course that focuses on understanding customer needs. It's taught in English, lasts several weeks, and is available online. You'll gain insights into what drives customer behavior and how to create effective marketing strategies.

The curriculum explores subjects like market research, consumer behavior, and marketing tactics. You'll develop skills in data analysis, market segmentation, and campaign development through interactive exercises and group projects.

After completing this program, you can pursue careers as a Marketing Manager, Brand Manager, Market Research Analyst, or Sales Director. You can work in industries like retail, technology, or advertising, and for employers like startups or multinational corporations.