Master in Strategies in Communication

Tuition fees are 2,890 EUR per year.

Strategies in communication examines how organizations, media, and public institutions plan and deliver messages to specific audiences across different platforms and contexts. Students in this field typically study communication theory, media studies, public relations, digital communication strategy, and the analysis of audience behavior. The discipline draws on sociology, media studies, and organizational theory to understand how communication campaigns are designed, delivered, and evaluated. Common subjects include strategic planning for communication campaigns, crisis communication, brand and reputation management, and the use of digital and social media platforms for outreach. Students also study how communication strategies differ across corporate, political, and non-profit contexts, and how audience research informs message design. Graduates in this field pursue careers in public relations, corporate communications, media planning, marketing agencies, and roles within government or non-governmental organizations that require strategic communication expertise. Some continue toward further academic study in communication or media studies. This master's program in Strategies in Communication is offered by Università degli Studi di Padova, located in Padova, Italy. The program has a duration of two years and is taught in English, allowing international students to study without needing Italian language proficiency at entry. Admission is open access, requiring applicants to hold a bachelor's degree or an equivalent qualification. Students entering this program typically have an undergraduate background in communication studies, media studies, sociology, or a related field, building on that foundation to develop more advanced, strategic approaches to planning and evaluating communication efforts across sectors.