Marketing Impact

The Marketing Impact program at Belfast Metropolitan College is a non-degree course for individuals looking to enhance their marketing skills. It's a 4-year program taught in English, ideal for those with some industry experience.

The curriculum covers key marketing topics such as customer behavior, market research, and the marketing mix. Students develop skills in tactical planning frameworks and learn through practical, hands-on experiences.

Graduates can pursue roles like Marketing Executive, Marketing Officer, and Communications Specialist in industries such as retail and digital marketing agencies. They gain transferable skills, opening doors to various career pathways in marketing.