Marketing Management

The American University of Paris (AUP) is a premier American liberal arts institution located in the heart of Paris, offering a unique international learning environment. It empowers students to become global citizens through a rigorous curriculum and a diverse, multicultural community.

The Marketing Management minor at The American University of Paris is designed for students who want to enhance their understanding of marketing principles while pursuing another major. This program requires 20 credits and is ideal for those who thrive in a dynamic, international environment. Students will gain insights into global marketing strategies and consumer behavior, making it a valuable addition to any degree.

Students in this minor will study courses such as Marketing in a Global Environment, Market Research, and Consumer Behavior. These subjects equip students with essential skills in data analysis, strategic thinking, and market evaluation. The curriculum emphasizes practical applications, preparing students for real-world challenges in marketing.

Graduates with a Marketing Management minor can pursue various job titles, including Marketing Coordinator, Market Research Analyst, Brand Manager, and Digital Marketing Specialist. They may find opportunities in diverse industries such as retail, technology, and consulting. The skills acquired in this program are transferable, allowing graduates to adapt to various roles in the business sector.