Bachelor in Marketing, Media & AI

This program in Marketing, Media & AI is designed for students who are eager to shape the future of marketing through innovative technologies. Over the course of 7 semesters, you will gain a Bachelor of Science degree while learning to create media content and develop effective marketing strategies grounded in psychological principles. This program is ideal for students who thrive in dynamic environments and are passionate about integrating artificial intelligence into marketing practices.

The curriculum covers essential topics such as digital marketing, social media strategies, and consumer psychology. You will engage in hands-on projects, including creating a digital marketing campaign with real-world partners and developing AI-based influencers. This practical approach ensures you are well-prepared to navigate the fast-evolving marketing landscape and make data-driven decisions.

Graduates of this program can pursue various roles such as Digital Marketing Manager, Performance Marketing Manager, Media Manager, or Digital Product Manager. Companies in advertising, technology, and media sectors actively seek professionals who can blend marketing expertise with technical skills. The program also lays a solid foundation for those interested in entrepreneurship or further studies in a master's program.