Bachelor in Marketing

Tuition fees are 13,458 USD per year. The application deadline for the Sep 2026 intake is Aug 31, 2026.

Students with a sharp analytical mind and a creative pulse will thrive in this programme, which bridges the gap between consumer psychology and strategic business decision-making. By engaging with the core principles of modern marketing, you will develop the ability to interpret market trends, manage brand identities, and design campaigns that resonate in an increasingly digital, globalized marketplace.

Distinctive Learning Environment

The curriculum is designed to move beyond theory, encouraging you to tackle real-world challenges through case studies, collaborative projects, and industry-focused assignments. You will build a sophisticated toolkit covering:

• Strategic Marketing Planning & Consumer Behavior
• Digital Marketing Analytics & Social Media Strategy
• Brand Management & Integrated Marketing Communications
• Market Research & Data-Driven Decision Making

This programme is crafted for those who aspire to lead in dynamic commercial environments, whether that involves launching a startup, managing a global brand, or spearheading innovation within a multinational corporation. You will graduate with the professional poise and technical expertise required to influence consumer choices and drive organizational growth, supported by a faculty that blends academic rigor with practical experience.

Academic Identity

The American College of Greece operates as a comprehensive educational institution that integrates a diverse range of academic disciplines. The university emphasizes an international perspective, drawing on both its historical roots and its commitment to modern pedagogy. By fostering a culture of inquiry, the institution prepares students to address contemporary global challenges within a supportive and inclusive environment.

Campus and Community

The campus is designed to serve as a hub for student activity and engagement. It offers a variety of spaces meant to facilitate learning, collaboration, and social interaction. For international students, the campus experience is characterized by:

• Opportunities for engagement in a multicultural student body
• Access to resources that support academic and personal development
• A localized focus on the vibrant life of Athens

International Student Context

The university is structured to support students from around the world, recognizing the unique needs of those pursuing their education outside of their home country. By providing a bridge between traditional Greek culture and an internationalized curriculum, the institution creates a distinct educational pathway. Students are encouraged to participate in various aspects of university life, ensuring they can make the most of their time in Greece while pursuing their academic goals.