Master in Marketing Qualita

Graduates from the Dottorato di ricerca in Economia, management e metodi quantitativi often pursue careers as marketing manager, product manager, or digital social marketing specialists, among other roles. This two-year programme at the Università della Tuscia focuses on equipping students with a wide range of principles, methods, and tools to address the challenges of global competition, digital transformation, and environmental sustainability. It covers marketing policies, product and process quality, information systems, and advanced digital data analysis. This Master's degree is taught in Italian, with teaching materials in a foreign language, and is based at the Viterbo campus, where students also learn about customer satisfaction, eco-sustainability, ethics, and well-being.