Master in Marketing Sales

For Master in Marketing Sales, applications for the Nov 2027 intake close on Aug 15, 2027; tuition comes to 6,400 EUR per year.

From mastering the nuances of AI-driven brand transformation to refining B2B key account strategies, the Universitätslehrgang Marketing & Sales at the WU Executive Academy is built for professionals who need to move beyond theory into high-impact execution. This programme is designed for those balancing a demanding career with the ambition to elevate their expertise in a competitive, digital-first marketplace.

Instead of abstract lectures, the curriculum centers on the real-world intersections where marketing meets sales. You will explore how to build cohesive 360-degree campaigns, navigate the complexities of omnichannel communication, and leverage data to optimize customer journeys. The programme is delivered in a flexible, part-time format with sessions on Friday afternoons and Saturdays, ensuring your professional momentum remains uninterrupted.

A Network-Driven Approach

Beyond the classroom, you gain access to an elite network of peers and industry experts. The programme emphasizes practical collaboration, where you tackle current marketing challenges through case studies, agency-style briefings, and performance-based analytics. By the end of the three semesters, you are not just acquiring knowledge; you are developing the strategic toolkit required to lead in modern marketing management, with the option to build toward a BSc degree at the WU.