Master in Marketing

Hanken School of Economics is a compact, internationally accredited business school with a long Nordic tradition. Founded in 1909 and operating in Helsinki and Vaasa, Hanken is particularly noted for its triple accreditation and focused portfolio of economics and business programs. Its scale and reputation attract students seeking high-quality business education in an academically rigorous setting.

The curriculum emphasizes research-informed teaching in finance, management and marketing, with small cohorts and close industry connections that support employability. Hanken offers specialized master and bachelor programs, numerous exchange opportunities and strong ties to Nordic and international firms. The faculty produces impactful research and integrates practical case-based learning into courses.

International students benefit from a welcoming campus culture, extensive student support services and pathways to internships and global careers. Life in Finland combines safe urban living with easy access to nature, and Hanken provides career guidance and networking resources to help students transition into the labour market. For students prioritizing focused, high-quality business education and strong global accreditation, Hanken offers a distinctive and supportive environment.

The Master in Marketing at Hanken School of Economics is a Master's degree for students seeking to understand marketing principles and practices. The program is taught in English and takes 2 years to complete.

The curriculum explores various aspects of marketing, including consumer behavior, brand management, and digital marketing strategies, with a blend of theoretical knowledge and practical experience through case studies and projects. Students also engage with industry professionals and participate in workshops to enhance their learning experience.

Graduates can expect strong career prospects as marketing managers, brand strategists, market researchers, advertising specialists, or retail managers, with the program's focus on practical skills and industry connections preparing them to succeed in the competitive marketing landscape.