Master in Marketing

Tuition fees for Master in Marketing are 3,719 USD per year; applications for the Sep 2027 intake are due by Jun 30, 2027.

The Master in Marketing at Southwestern University of Finance and Economics is for students who want to learn about marketing in a global context. This Master's degree takes less than a year to complete and is taught in English.

The curriculum includes subjects like market research, brand management, and digital marketing. Students develop skills in data analysis, marketing strategy, and team collaboration through hands-on projects and case studies.

Graduates can pursue careers as Marketing Managers, Brand Consultants, Digital Marketing Specialists, Market Researchers, or Sales Directors in industries like finance, technology, or consumer goods.

Southwestern University of Finance and Economics (SWUFE) is a specialist institution in Chengdu with a long history focused on finance, economics and business education. The university offers a broad portfolio of undergraduate and graduate programmes across 28 schools and colleges, serving a large student body and maintaining a notable record in professional qualifications and applied research. SWUFE is known for producing graduates equipped for careers in finance, economics, accounting and related fields.

Teaching at SWUFE is supported by an experienced faculty and comprehensive facilities, with classrooms, libraries and research centres geared to business-focused study. Chengdu's role as a dynamic economic hub in western China provides students with internship and employment opportunities across finance, technology and regional enterprises. The campus environment supports clubs and extracurricular activities, enabling students to develop practical skills alongside their studies.

International applicants will find a supportive residential option in on-campus overseas student housing, with room rates that suit different budgets and amenities such as internet access and common kitchens. SWUFE also runs scholarship and exchange initiatives to attract global talent and enhance cross-border learning. For international students seeking a focused education in finance and business within a growing regional economy, SWUFE offers a specialised and career-oriented experience.