Master in Marketing

Griffith University is a young, research-led institution with campuses across South East Queensland, including Brisbane and the Gold Coast. Founded in 1975, Griffith serves around 45,000 students with a strong international community of more than 8,500 learners. The university combines high-quality teaching with a commitment to sustainability, social responsibility and practical research, offering a balanced student lifestyle near beaches, urban centres and natural reserves.

Griffith offers a wide range of programs across health, environmental science, business, creative arts and engineering, supported by modern facilities such as advanced design and manufacturing labs and clinical training centres. Its research institutes address global challenges in areas like water science, drug discovery and climate adaptation, and students benefit from industry-linked projects, placements and applied learning that enhance professional readiness and employability.

International students are supported by dedicated advisors, scholarship schemes and orientation programs that ease the transition to Australian study. On-campus accommodation options and a buddy program help build connections, while vibrant campus life and career services support internships and graduate outcomes. For students seeking an engaging, practical education in a lively coastal region, Griffith combines academic strength with strong student support and real-world opportunities.

The Master in Marketing at Griffith University is for students who want to learn advanced marketing skills. This master degree teaches students about consumer behavior, digital marketing, and strategic marketing management.

The curriculum includes case studies, collaborative learning, and industry projects. Students learn about marketing research, brand management, and marketing strategy, and develop skills in data analysis, problem-solving, and teamwork.

Graduates can work as marketing managers, brand strategists, digital marketing specialists, or market research analysts. They can work in advertising, public relations, or market research, using their knowledge to develop effective marketing campaigns and promote products.