Master in Marketing

The University of Exeter blends a proud history with a modern, research-led education. Founded from the Exeter Schools of Art and Science and granted university status in 1955, Exeter now serves over 30,000 students and welcomes more than 6,700 international scholars. Its four-campus model offers a city-centre and a coastal Cornwall experience, giving students access to diverse environments and communities.

Academically, Exeter is known for strong multidisciplinary research and high graduate employability. With 148 programs spanning humanities, sciences, medicine and engineering, students benefit from well-equipped laboratories, specialist facilities and close faculty engagement. Research centres tackle global challenges across climate, health and data, creating opportunities for undergraduates and postgraduates to join impactful projects and industry collaborations.

Student life is vibrant and supportive, with extensive services for international students, active societies and career support that helps graduates enter competitive job markets. Accommodation and campus facilities score highly, and the city of Exeter offers an appealing balance of history, culture and outdoor access. For students seeking a top-ranked UK university with a research focus, strong student support and clear pathways to employment, Exeter provides a welcoming and ambitious environment.

The MSc Marketing program at the University of Exeter is designed for students who are eager to understand marketing as a core business function. This one-year full-time program is ideal for recent graduates and professionals looking to transition into marketing. With a focus on practical skills and theoretical knowledge, students will gain insights into consumer behavior, marketing strategy, and integrated communications. The program is accredited by the Chartered Institute of Marketing, ensuring that students receive a recognized qualification that enhances their employability.

Throughout the course, students will engage with a variety of modules that cover essential topics such as marketing analysis, consumer behavior, and marketing strategy. The curriculum is designed to develop critical thinking and creativity, equipping students with the skills needed to tackle real-world marketing challenges. Additionally, students can choose from optional modules that align with their interests, allowing for a tailored educational experience that prepares them for a dynamic job market.

Graduates of the MSc Marketing program can pursue various career paths, including roles in brand management, marketing consultancy, and digital marketing. Potential employers range from multinational corporations to boutique marketing agencies. The skills acquired during the program are transferable across industries, making graduates valuable assets in any organization. With strong support from the university's Careers & Employability team, students are well-prepared to embark on their professional journeys.