Master in Marketing

The University of Coimbra, founded in 1290 and located in the historic city of Coimbra, is one of Europe’s oldest universities and a UNESCO cultural landmark. With about 25,580 students, including roughly 4,351 international students, the university blends centuries of academic tradition with a vibrant, international campus life. Its historic colleges, libraries and concert halls coexist with modern research centers across disciplines from law and humanities to engineering and biomedical sciences.

Coimbra offers a broad academic portfolio with strong research output, international exchange programs and multidisciplinary centers that foster innovation. The university is especially well known for its law, arts, social sciences and health faculties, and it participates actively in Erasmus and global partnerships that facilitate study abroad and collaborative research. Students benefit from structured academic advising, language support and numerous cultural activities tied to the city’s student traditions.

Student life is shaped by rich traditions, lively academic societies and a compact city layout that makes it easy to combine study and cultural exploration. International students enjoy access to modern facilities, research opportunities and a welcoming community with a strong focus on academic excellence and cultural exchange. For those seeking a historically rich European university experience with robust research networks and an active international student community, the University of Coimbra offers a compelling academic and cultural environment.

The Master in Marketing at the University of Coimbra is a 2-year program for individuals seeking to deepen their marketing expertise. It's a Master's degree taught in English, ideal for collaborative learners who want to apply theoretical knowledge in practical settings.

The curriculum covers consumer behavior, marketing strategy, and digital marketing, with a focus on hands-on learning through teamwork and outdoor training. Students develop critical thinking and decision-making skills, preparing them for the marketing landscape.

Graduates can pursue roles like Marketing Manager, Brand Strategist, Digital Marketing Specialist, and Market Research Analyst. They'll find opportunities in advertising agencies, corporate marketing departments, and consulting firms, with skills that are transferable to different roles and industries.