Bachelor in Marketing

For Bachelor in Marketing, tuition fees are 1,015 EUR per year.

Marketing programs build the analytical and creative skills needed to understand consumer behavior, design communications strategies, and manage brands across digital and traditional channels. Students study market research methods, advertising, digital marketing, consumer psychology, and strategic management. The discipline sits at the boundary of business and the social sciences, requiring both quantitative ability and sensitivity to cultural context. Graduates work in advertising agencies, corporate marketing departments, e-commerce businesses, public relations firms, and media companies. The degree also provides a strong foundation for postgraduate programs in marketing, communications, or general management. This four-year bachelor program at Rey Juan Carlos University in Madrid carries a yearly tuition of EUR 1,015.20.