Autonomous University of Madrid

Master in Marketing

Madrid, Spain 1 year Taught in Spanish Open to international students

About Master in Marketing

At Autonomous University of Madrid, tuition fees are 3,120 USD per year.

Marketing at the postgraduate level covers the strategic, analytical, and creative dimensions of how organisations identify, reach, and build relationships with customers and other stakeholders. Core areas of study typically include consumer behaviour, market research methods, brand management, digital and content marketing, pricing strategy, and the use of data analytics to inform commercial decisions. Graduates work in brand management, market research, digital strategy, product management, and consultancy across a wide range of sectors. Master's programmes in marketing generally combine conceptual frameworks drawn from economics, psychology, and management science with applied case work and projects that develop practical skills. The growing role of digital platforms, customer data, and algorithmic tools has broadened the technical dimension of the field considerably in recent years. This one-year master's programme in Marketing is offered by the Autonomous University of Madrid in Madrid, Spain, with annual tuition of €2,701.20.

About Autonomous University of Madrid

The Autonomous University of Madrid, established in 1968, is a distinguished public university located in the Spanish capital. With over 30,000 students and a large international cohort, the university is known for academic and research excellence across humanities, social sciences, natural sciences, health sciences and engineering. Its Madrid location provides rich cultural resources and strong professional networks that enhance both academic life and personal development.

UAM’s academic portfolio of some 41 program areas is supported by modern laboratories, extensive libraries and specialized research centers. Faculty members are active researchers who integrate cutting-edge inquiry into teaching, encouraging students to develop critical thinking and research skills. International collaborations and exchange programs expand learning opportunities and prepare graduates to address global challenges with interdisciplinary perspectives.

Students benefit from a dynamic urban campus life with cultural events, language exchange and extracurricular societies that foster creativity and community. Career services, internships and alumni networks support transitions into professional roles across Europe and beyond. For international students seeking rigorous academics, research opportunities and the vibrant cultural life of Madrid, the Autonomous University of Madrid provides a stimulating environment for academic and personal growth.

Master in Marketing: Frequently Asked Questions

What are the fees for Master in Marketing?
Tuition: USD 3,120.3 per year.
Is Master in Marketing available online?
This is an on-campus program at Autonomous University of Madrid in Madrid.

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