Bachelor in Marketing/Marketing Management (Bachelor's)

Shorter University has grown into an institution where faith is integrated into academic life and campus relationships. Students describe classroom devotions, professors who care about their success, and a community that supports personal, spiritual, and academic development. The university presents Rome, Georgia, as the setting for its "home on the Hill" campus experience, giving students a shared sense of place and belonging.

Academic options span undergraduate, online, and graduate programs. Areas represented in the university's student experiences include nursing, music and worship leadership, English, business management, and communications. Students have used their studies to prepare for work in nursing, worship leadership, music teaching, composition and arranging, business, and communications. Faculty support and opportunities to explore different ideas and fields are recurring parts of the student experience.

International students should understand that Shorter's educational approach connects study with Christian faith. Prayer and devotion may be part of classroom life, and faith can be integrated across classes. The university also offers online programs alongside its campus-based undergraduate and graduate choices. Student accounts describe opportunities to form lasting friendships, work closely with professors, and build direction for future study and careers. Shorter also promotes information requests, campus visits, and applications for prospective students.

Graduates are qualified to work in marketing roles within businesses and organizations. The programme focuses on identifying market needs and developing strategies using research and advertising. Students engage in practical coursework and complete internships to gain real-world experience. The curriculum emphasizes applied skills in areas like digital and international marketing.

Focus areas include Consumer Behavior, International Marketing, Internet Marketing, Sport Marketing, Marketing Law, Healthcare Marketing.

The programme requires 120 credits, with coursework distributed across core business classes, marketing-specific courses, and a required internship. Credits are for the full degree, not a concentration.

Graduates enter roles such as marketing coordinator, advertising specialist, market research analyst, and sales representative in various industries.

Applicants must have a high school diploma or equivalent. A minimum GPA of 2.5 is required. Submit official transcripts and application materials through the university's admissions portal.

The programme totals about 120 credit hours. On-campus, full-time, typically four years. For international students, tuition is below the median for US programmes. The institution admits about 97% of applicants.