Master in Marketing/Marketing Management (Master's)

At Baker College, tuition fees are 12,150 USD per year.

Students study how to develop consumer audiences and move products from producers to consumers. They learn buyer behavior, marketing research, demand analysis, pricing, campaign planning, market segments, advertising, sales, consumer relations, retailing, and product applications.

The field applies to marketing campaigns, strategic planning, sales operations, and management. It also supports retailing and work with specific products and markets.

For international students, tuition is well below the median for US programmes. The institution admits about 88% of applicants.

Baker College’s Owosso campus provides a traditional college setting with comprehensive degree programs and student life. The college also operates campuses in Royal Oak, Muskegon, Jackson, Cadillac, and Port Huron, each offering different surroundings and areas of study. Students can choose on-campus learning, online courses, or a combination that fits their circumstances.

The college’s history includes a founding in 1911, online education since 1994, and nonprofit status since 1977. Its academic options include undergraduate and graduate programs, as well as pathways for adult learners, guest students, transfer students, military and veteran students, and dual-enrollment students. Baker’s campus descriptions identify healthcare, business, technology, nursing, and culinary education among its areas of study. Muskegon is home to a culinary institute and nursing programs, while Port Huron is home to the Culinary Institute of Michigan.

International students have a dedicated admission category within Baker’s range of study options. The college offers 24/7/365 wellness support through its Baker Wellness Team. Eligible undergraduate students may qualify for the BeFree Tuition Guarantee, which can cover 100% of tuition costs for online or on-campus study. These options give international applicants several study formats and campus choices to consider when planning their education.