Bachelor in Mass Communication/Media Studies (Bachelor's)

Tuition is Prospective students interested in pursuing a Degree at URBE University should be aware of the program's tuition and fees. For related information please click the button below or refer to the Catalog..

Students create media content through writing, editing, and producing news reports, advertisements, and social media campaigns. They study media law, strategic communication, and marketing techniques using real-world tools and platforms. The programme combines theoretical knowledge with practical application in electronic media and marketing. It prepares students for roles in media production, public relations, and digital marketing.

Focus areas include Mass Communication, Marketing, Media Law, Strategic Public Relations, Social Media Marketing, Advertising Copywriting.

The programme requires 120 credits, with 36 credits in general education and 84 credits in core courses. Students complete coursework in media production, communication theory, marketing strategies, and research methods.

Graduates enter roles such as communications director, marketing specialist, public relations manager, and social media manager.

Applicants must have a high school diploma or equivalent. Submission of official transcripts and a completed application form is required. No specific test scores or GPA are mentioned.

The programme totals about 120 credit hours. On-campus, full-time, typically four years. For international students, tuition is around the median for US programmes.

URBE University grew from the work of Dr. Oscar Belloso Medina, who serves as Chancellor and Founder. Its mission is to prepare students for careers that lead toward employment in a dynamic global labor workforce. The university also aims to develop marketable, skilled, progressive leaders who act with social responsibility and uphold ethical business standards.

Academic offerings include a Bachelor of Science in Business Administration, with study focused on ethics, resource management, and personnel development. The Bachelor of Science in Mass Communications and Marketing combines practical and theoretical perspectives on mass media. Graduate students can pursue a Master of Science in Business Administration with concentrations in Accounting, Finance, Healthcare Administration, Human Resources Management, Information Security, Management, or Supply Chain. The program is described as a 45-credit-hour degree. A Master of Science in Instructional Design and Technology covers technology-based learning and offers concentrations in Virtual Learning, Learning Design and Technology, and Instructional Design and Development.

Based in Sweetwater, Florida, URBE University connects its programs to the wider global workforce and to professional development. International students can consider fields with an international outlook, especially business, communications, marketing, and technology-based education. The university offers application guidance to help prospective students stay informed throughout the process. Additional activities include athletics, membership in NSAC and USCAA, and a SAT preparation program scheduled for summer 2026.