Master in Business Marketing Stream

South East Technological University in Waterford is a recently formed technological university created from the merger of regional institutes of technology. SETU offers a wide range of undergraduate and postgraduate programs across business, engineering, science, computing and the humanities, with a strong emphasis on applied learning and industry relevance. The university aims to provide hands on, career focused education supported by modern facilities and an enterprising campus culture.

SETU is known for close partnerships with employers, work based learning and co operative education that connect study to practical experience. Degree programmes frequently include placements, live projects and industry supervised assessments, giving students professional networks and real world skills. Research centres focus on renewable energy, digital technologies and health innovation, offering opportunities for students to engage in applied research that addresses regional and global challenges.

International students will find a welcoming community, active student societies and services to support academic transition and career development. With strong links to industry and the Irish job market, SETU is a good choice for students seeking practical, employment focused study in technology driven fields, and for those who value classroom learning that quickly translates to workplace readiness.

The Master in Business Marketing Stream is a one-year program at South East Technological University in Ireland. It's for students who want to develop a keen critical awareness of core business concepts and specialize in contemporary marketing theory and practice.

The curriculum includes subjects like Contemporary Issues in Business, Innovation Management & Design, and Strategic Digital Marketing. Students will also develop skills in business simulation, applied consultancy, and dissertation writing. The program helps students apply theoretical developments in live business situations, with a focus on digital marketing and business analytics.

Graduates can pursue careers as Marketing Managers, Brand Managers, Digital Marketing Specialists, Market Research Analysts, or Business Development Managers. They can work in various industries, including finance, technology, and consulting, and can be employed by companies like Google, Facebook, or Accenture.