Master in Marketing MSc

The tuition fee is 18,900 EUR per year. Applications for the Sep 2027 intake are due by Mar 1, 2027.

The Master in Marketing MSc at University College Cork is a one-year program that helps students develop specialized skills and knowledge to become successful marketing leaders. This program enhances employability by providing practical experience through an applied research and consultancy project with an industry partner. Students develop leading-edge skills, including customer insights, problem-solving, and digital marketing.

The curriculum covers core modules such as applied research methods, business case for analytics, and consumer behavior theory. Students also take specialism modules such as applied strategic marketing, international marketing, and digital marketing practice. The program includes a blend of learning methods, including live and negotiated firm-based projects, specialized workshops, and marketing strategy simulation.

Graduates of this program can pursue careers as marketing managers, brand managers, digital marketing specialists, market research analysts, and marketing consultants. They can work in various industries, including marketing, advertising, and media, and can be employed by companies such as marketing agencies, consumer goods companies, and technology startups.

University College Cork is a respected research university in the heart of Cork, Ireland, with a history dating back to the mid 19th century. UCC combines a scenic campus with modern academic facilities and a welcoming student community. The university offers a broad range of programs across arts, sciences, business, engineering, medicine and law, and places strong emphasis on critical thinking, creativity and a supportive learning environment.

UCC provides a vibrant academic experience with research led teaching, industry links and opportunities for international mobility. Students benefit from a diverse campus culture and dedicated services for international learners including orientation programs, academic support and career services. State of the art laboratories, studios and libraries support hands on learning while interdisciplinary initiatives encourage collaboration across faculties and real world problem solving.

Life in Cork is lively and student oriented, with cultural events, music, and outdoor activities close to the campus. International students find the city easy to navigate and well connected to broader Ireland and Europe. UCC fosters employability through internships, student placements and industry partnerships, helping graduates transition into careers. For prospective international students who value a strong academic reputation, an inclusive campus community and a friendly urban setting, University College Cork is an engaging choice.