Master Executive Neuromarketing and Consumer Neuroscience

Tuition costs 10,806 EUR per year.

Graduates go on to careers as Neuromarketing Specialists, Consumer Behavior Analysts, and Behavioral Insights Consultants.

The Master Executive in Neuromarketing and Consumer Neuroscience equips professionals to understand and apply strategies of research neuroscientifica to marketing and communication, integrating consumer neuroscience with traditional research methods. This 4-month blended program, based in Milano, focuses on the deep mechanisms of decision-making processes, enabling professionals to create persuasive and effective messages. The program includes a Lab experience and access to the Behavior & Brain Lab for applied research, collaborating with AINEM, the Associazione Italiana Neuromarketing.