Master's in Public Relations with New Media

Munster Technological University: Munster Technological University (MTU) is an innovative and forward-thinking institution located in Cork, Ireland. It is the result of a merger between Cork Institute of Technology and Institute of Technology Tralee. MTU offers a diverse range of programs in engineering, science, business, art and design, and more. The university focuses on practical learning, industry collaborations, and research that addresses real-world challenges. With a student-centered approach, MTU provides students with a supportive environment, state-of-the-art facilities, and opportunities for professional development. It aims to equip graduates with the skills and knowledge required to succeed in their chosen careers and contribute to societal and economic development.

This innovative MA programme offers the opportunity to gain a comprehensive understanding of public relations as a form of communication and pays particular attention to the growing importance of digital and interactive media on the practice of public relations and professional communications. By developing student’s research, planning, managerial and multimedia skills the course aims to produce graduates who can display leadership and show the capacity for innovation within the dynamic and fast evolving professional communications industry. Course content focuses strongly on PR tools and techniques, particularly within the growing new media environment, and on the increasing globalisation and convergence of the media industries. Through liaison with PR professionals and by working on ‘live’ industry projects, the course aims to equip graduates with the knowledge, skills and competencies required to effectively function as a public relations professional in an era of high- speed and interactive digital communications.