Master Information, Communication — Communication d'influence

Tuition costs 250 EUR per year.

Institut catholique de Lille, in Lille, France, offers a Master Information, Communication with a specialization in Communication d'influence, meaning influence communication. This field sits within communication studies and examines how organizations, institutions, and individuals shape opinion, reputation, and public debate through strategic communication. Students on this track typically study topics such as public relations, lobbying and public affairs, media relations, crisis communication, and the ways digital and social media are used to build and manage influence. Coursework generally combines communication theory with practical skills in message design, campaign strategy, and stakeholder engagement, examining how communication professionals work with journalists, policymakers, and the public to advance an organization's positions and reputation. The discipline also considers ethical questions around persuasion, transparency, and the boundary between legitimate advocacy and manipulation of public opinion. Graduates from programs in influence and strategic communication commonly pursue careers in public relations agencies, corporate communication departments, public affairs and lobbying firms, political communication, non-governmental organizations, and media relations roles within companies and institutions. The program is taught in French, runs over two years, and begins with a September intake. Yearly tuition is 250 EUR. Institut catholique de Lille is based in Lille, in northern France, and this specialization forms part of its broader master's degree in information and communication studies.