Master in International Tourism

The University of Limerick, founded in 1972 and located on a scenic riverside campus in Limerick, Ireland, is known for combining high quality teaching with strong industry engagement. With about 16,300 students including some 2,700 international learners, the university offers a broad portfolio of programs across arts, business, engineering, science, health and education. Its compact campus and emphasis on experiential learning create a supportive environment for academic and personal development.

Students benefit from practice-oriented study, extensive placement options and partnerships with local and international employers that help translate classroom learning into real-world skills. The university’s 151 programs provide flexible pathways at undergraduate and postgraduate levels, while research activity and innovation hubs support entrepreneurship and graduate employability. Campus life balances academic support with opportunities for clubs, sport and cultural engagement.

International students find dedicated services for admissions, visas, accommodation and integration, plus strong career support through co-op placements and industry links. Limerick’s location offers the advantages of a lively regional city with good transport to major Irish centres. Graduates typically pursue careers in industry, research or professional practice, benefitting from the university’s practical focus and global outlook.

The Master in International Tourism is a one-year program for students who want to learn about the tourism industry and how to apply business principles to it. This degree is offered by the University of Limerick and is taught in English. The program helps students develop skills in communication, business planning, and decision-making.

The curriculum includes subjects like tourism principles, economics of tourism, tourism services marketing, and management in tourism enterprises. Students also learn about international tourism trends, tourism planning, and development. The program includes hands-on components like case studies, project work, and a dedicated research practice module leading to a thesis on a chosen topic in tourism.

Graduates of this program can work as tourism managers, marketing managers, business consultants, or destination planners. They can work in the private sector, public sector, or non-profit organizations. Some potential employers include tourism boards, travel companies, hotels, and resorts. Students develop skills that are valuable in many industries, including critical thinking, problem-solving, and communication.