Master Management — Marketing digital et responsable

At Université Paris Cité, tuition is 250 EUR per year.

Université Paris Cité offers a Marketing digital et responsable specialization within its Master Management, based in Paris, France, which combines digital marketing techniques with an emphasis on responsible and ethical marketing practices. This field of study covers how organizations plan and execute marketing campaigns across digital channels such as websites, social media, and online advertising, while also considering the environmental, social, and ethical implications of marketing decisions. Students typically study digital marketing strategy, online consumer behavior, data-driven marketing analytics, content and social media management, and frameworks for corporate social responsibility as they apply to marketing and communication. Coursework often addresses questions such as how to measure the effectiveness of digital campaigns, how to use consumer data responsibly, and how to design marketing messages that align with sustainability and ethical commitments rather than only maximizing short-term sales. Because digital marketing tools and platforms change quickly, training in this area tends to combine foundational marketing theory with practical exposure to current digital tools and analytics methods. Graduates from this kind of specialization commonly work as digital marketing managers, social media strategists, marketing analysts, or corporate responsibility and communications specialists within companies, agencies, or organizations that want to align their marketing practices with responsible business principles. This is a two-year master's program, taught in French, with a yearly tuition of 250 EUR and a start date in September. It generally follows an undergraduate degree in management, marketing, or a related field, and suits students who want to combine digital marketing skills with an ethical and sustainability-oriented perspective.