Master in Marketing & Consumer Studies

Applications for the Sep 2027 intake are due by Feb 1, 2027, while tuition costs 27,188 USD per year.

The Master in Marketing & Consumer Studies is a degree program for students who want to learn about consumer behavior and marketing. This Master's program at the University of Guelph helps students develop skills in marketing strategy, consumer research, and data analysis. The program is designed for students who want to work in marketing management, consumer research, or related fields.

The curriculum includes courses like Consumption Behaviour Theory, Research Methods in Marketing and Consumer Studies, and Multivariate Research Methods. Students also learn about marketing strategy, marketing management, and marketing analytics. The program helps students develop research skills and knowledge in marketing and consumer studies.

Graduates of this program can work as Marketing Managers, Consumer Research Analysts, Brand Managers, Marketing Strategists, or Data Analysts. They can work in a variety of industries, including food marketing, housing and real estate, or other related fields, helping organizations understand consumer behavior and make informed marketing decisions.

The University of Guelph sits in the vibrant city of Guelph, Ontario and combines a welcoming campus community with strong research intensity. Founded in 1964, the university offers a broad range of programs across 68 disciplines and serves around 28,000 students including about 3,500 international learners. Academic strengths include agriculture, veterinary medicine, life sciences, environmental studies, business and the arts, making it an appealing option for students seeking applied and research-led study.

Students benefit from hands-on learning, laboratory and field research opportunities, and community-engaged projects that connect classroom study to real-world challenges. Faculty are active researchers and mentors, and many programs emphasize experiential placements, co-operative education and internships that enhance employability. Campus services provide academic advising, career support and dedicated resources for international students to help with transition, visas and cultural adjustment.

Living in Guelph offers a balance of a close-knit city atmosphere and easy access to Toronto for broader industry connections. The campus environment is known for sustainability initiatives, student clubs and wellness programs that support academic success and social life. For prospective international students seeking a supportive research university with practical training and a breadth of program choices, the University of Guelph delivers a collaborative environment to develop skills and launch a global career.