Master in Marketing

Applications for the Sep 2027 intake are open until Jan 1, 2027, while tuition comes to 11,097 CAD per year.

The Master in Marketing at the University of Saskatchewan is a 2-year program for students who want to dive deeper into consumer behavior and marketing theory. This Master's degree helps students develop research skills and knowledge in marketing. The program is taught in English and is based in Saskatoon, Canada.

The curriculum covers consumer behavior, marketing theory, and statistical methods. Students also learn about qualitative methods and get to choose an elective in their area of research. In the second year, students work on a thesis with the guidance of a marketing faculty member.

Graduates of this program can pursue careers as Marketing Researchers, Brand Managers, Marketing Consultants, or Consumer Behavior Analysts. They can work in various industries, including retail, advertising, and market research.

The University of Saskatchewan in Saskatoon is a comprehensive Canadian research university founded in 1907, known for strengths in agriculture, health sciences, environmental sustainability and Indigenous engagement. Its large campus blends modern research facilities with a supportive student community, offering undergraduate and graduate programs across arts, sciences, engineering, business, education and health-related fields. The university emphasizes both disciplinary excellence and interdisciplinary collaboration.

Students benefit from access to world-class research centers, extensive laboratory and field resources, and opportunities to take part in projects that tackle pressing global challenges such as food security, water management and public health. Campus services include academic advising, career development, and support for international and Indigenous students, while co-op placements, internships and community partnerships help translate learning into practical experience and job readiness.

International applicants will find a welcoming environment in Saskatoon with comprehensive supports for transition, study and research collaboration. The university’s focus on experiential learning, research mentorship and community engagement prepares graduates for diverse career paths and advanced study. For students seeking a research-intensive education in Canada with strong professional pathways and a commitment to inclusion, the University of Saskatchewan is a compelling choice.