Master Marketing, Vente — Communication

At Université de Reims Champagne-Ardenne, the tuition fee is 250 EUR per year.

Marketing, Vente, specialized here in Communication, is part of the discipline of marketing and sales with a strong focus on how organizations communicate with their markets. This field studies advertising, public relations, brand messaging, and the strategic use of communication channels to influence consumer perception and behavior. Typical subjects include communication strategy, advertising and media planning, brand management, consumer psychology, and digital and social media communication, alongside foundational marketing and sales concepts such as market analysis and customer relationship management. Students often develop and present communication campaigns as part of their coursework, working through the stages of research, message design, channel selection, and evaluation of campaign results. Career paths related to this discipline include roles in advertising and communication agencies, brand and marketing communication management, public relations, and digital content strategy. Graduates commonly work across consumer goods, media, and service industries where building and communicating a brand's identity is central to business success, and some move into internal communication roles within larger corporations. This master's degree is delivered by Université de Reims Champagne-Ardenne in Reims Cedex, France, over a period of two years, with an anticipated start in September. Teaching is conducted in French, and the yearly tuition for the program is 250 EUR.