Master Marketing, Vente — Marketing et Data Analytics

At Université de Montpellier, tuition fees are 250 EUR per year.

Marketing and data analytics bring together traditional marketing strategy with quantitative methods for analyzing customer and market data, reflecting how marketing decisions increasingly rely on data rather than intuition alone. A track in Marketing et Data Analytics (Marketing and Data Analytics) covers how organizations collect, analyze, and act on customer data to guide pricing, targeting, and campaign decisions. Students in this field typically study marketing strategy, statistics, data analysis tools, customer relationship management, and digital marketing measurement, alongside coursework on how to interpret data to inform marketing decisions and measure campaign performance. The discipline sits between traditional marketing training and applied data analysis, preparing students to work with both the strategic and technical sides of modern marketing practice. This Master Marketing, Vente degree, offered under the Marketing et Data Analytics track, is delivered by Université de Montpellier in Montpellier, France. The program takes two years to complete, is taught in French, and is scheduled to begin in September, with a yearly tuition of 250 EUR. Graduates from this specialization commonly work as marketing analysts, CRM managers, digital marketing specialists, or data-driven marketing consultants across a range of industries. Because the program is taught entirely in French, prospective students should have strong French language proficiency to follow both the marketing and analytical coursework, complete data-analysis projects, and communicate results effectively throughout the two years of study.