Master in Marketing

The University of Groningen, founded in 1614 and located in the lively city of Groningen in the Netherlands, is a historic public research university with more than 37,000 students from over 120 nationalities. It offers an extensive catalog of programs including many English-taught bachelor and master degrees, with about 170 programs in total. The university balances centuries of academic tradition with a modern international outlook and a compact campus that is integrated into a vibrant student city.

Research at Groningen is organized around thematic strengths such as energy, health, sustainability, and ICT, and the institution has a strong record of scholarly awards and high-impact publications. International students benefit from a wide range of English programs, active student associations, and services for housing, visas, and academic guidance. The university maintains strong ties with industry and European research networks, creating opportunities for internships, joint projects, and doctoral study.

Life in Groningen combines an affordable, bike-friendly urban setting with cultural festivals, arts venues, and active campus life, making it especially appealing to international students seeking an engaged community. Graduates leave with research experience, multilingual skills, and connections across Europe and beyond. For students who want rigorous academics within a highly international and research-led environment, the University of Groningen offers a compelling balance of tradition and global opportunity.

The Master in Marketing at the University of Groningen is a one-year program for students who want to develop advanced marketing skills. This degree helps you understand how to generate customer insights and create sustainable relationships. You'll study in English and choose between two tracks: Marketing Management and Marketing Analytics and Data Science.

The curriculum includes courses like Companies, Brands and Consumers, Data Science Methods, and Statistical Learning in Marketing. You'll also work on a Master's thesis and develop skills in areas like branding, customer management, and marketing communications. The program uses state-of-the-art scientific knowledge and features guest lecturers from companies.

Graduates of this program can pursue careers like Marketing Manager, Brand Manager, Market Research Analyst, Marketing Consultant, and Business Development Manager. They can work in various industries, including retail, business-to-business marketing, and finance.