Masterprogram I Management Av Digital Handel

The Masterprogram i Management Av Digital Handel (Master in Management of Digital Trade) at the University of Borås is a 60-credit programme that prepares students for careers in managing digital trade. It covers key aspects such as digital transformation and e-commerce, with the first module being Digital Transformation, which provides a foundation in digital leadership and strategic management.

This programme is designed for those seeking to enhance their expertise in digital commerce. It includes an internship with local or international companies, offering hands-on experience in real-world scenarios. Students will gain access to the public sector and the private sector, including the fashion industry, to understand the dynamics of digital retail trends and sustainability in digital trade.

Students can expect to engage in practical projects and case studies, and the programme culminates in a master thesis, providing a comprehensive understanding of managing digital trade in the modern business landscape.

The University of Borås in Sweden, founded in 1977, is a modern university known for applied research and strong industry collaboration. Hosting over 18,000 students, including a vibrant international community, the university brings together schools in business and IT, textiles and engineering, and library and information science. Its program portfolio spans business administration, engineering, fashion and textiles, library and information studies, pedagogy and IT, with a practical orientation that prepares graduates for professional roles.

Facilities at Borås include specialized textile laboratories, innovation hubs and well-equipped learning spaces that support hands-on education and project-based work with regional and international partners. The university emphasizes applied projects, internships and research that address real-world challenges, enabling students to work directly with companies and public sector organizations. Sustainability and design are recurring themes across programs, reflecting regional industry strengths and national priorities.

Internationalization is a core focus, with English-taught programs, exchange opportunities and networking that enrich student experience and employability. Student life in Borås blends a compact urban setting with cultural activity, student organizations and strong student support services for career guidance and academic counseling. For students seeking an applied, industry-linked education in Scandinavia with strong connections to textiles, design and information sciences, the University of Borås offers practical training and a supportive international environment.