Master's in Business Administration, Concentration in Marketing

Fort Hays State University (FHSU), known for its commitment to accessible and quality education, FHSU offers a diverse range of undergraduate and graduate programs that prepare students for success in a rapidly changing world. At Fort Hays State University, innovation and practical learning are central to its educational philosophy. The university's strong emphasis on experiential education, combined with modern facilities and dedicated faculty, provides students with the tools they need to excel in their chosen careers. FHSU's welcoming community and affordable tuition make it an attractive option for students seeking a supportive environment to further their education and professional aspirations. With a focus on academic excellence, affordability, and fostering a global perspective, Fort Hays State University equips graduates to thrive in the modern job market and contribute positively to their communities and beyond.

In today's fast-paced and ever-evolving marketplace, the knowledge and skills gained from an MBA concentration in Marketing can be used to help firms create value for customers. Creating customer value involves understanding customer needs and desires, developing unique and superior products and services, and developing and communicating compelling brand messages. Organizations also prize individuals who can help them understand the value of their customer segments and enhance firm growth through innovative approaches to customer service. Marketing courses in the MBA concentration at FHSU will help students develop their skills in strategic, conceptual, and analytical thinking. Career paths typically pursued by MBAs with a marketing concentration include brand management, market research, retail management, and professional sales.