Master in Marketing Analytics (BMMA)

At University of Maryland, College Park, applications for the Aug 2027 intake close on Mar 15, 2027, while the tuition fee is 36,100 USD per year.

The Master in Marketing Analytics at the University of Maryland, College Park is a one-year master's degree for students who hold a bachelor's degree. It helps students develop skills in marketing and data analysis. The program is taught in English and takes place on campus.

The curriculum covers subjects like market research, data mining, and statistical modeling. Students learn to analyze data and develop marketing strategies. They also work on projects that help them apply their skills in real-world situations.

Graduates of this program can work as Marketing Analysts, Data Scientists, or Business Development Managers. They can find jobs in industries like finance, healthcare, or technology. Some potential employers include advertising agencies, market research firms, or consulting companies.

The University of Maryland, College Park is a large, research-intensive public university that combines rigorous academics with abundant opportunities for internships and industry collaboration. Located near Washington, D.C., UMD offers diverse undergraduate and graduate programs across fields such as engineering, business, public policy, arts and sciences. The campus fosters innovation through interdisciplinary research centers and strong ties to government and private-sector partners.

UMD supports international students with comprehensive services that include orientation, academic advising, career counseling and language assistance. Students can engage in cutting-edge research alongside faculty, participate in student organizations and access a wide range of experiential learning options. The university’s emphasis on entrepreneurship, sustainability and technology provides practical pathways to professional development and real-world impact.

Proximity to the nation’s capital expands internship and networking possibilities, while active student life and numerous clubs help build community. UMD’s combination of academic excellence, research opportunities and strategic location makes it an attractive choice for students seeking a rigorous education with strong career prospects and global connections.