Master's in Business Administration, Digital Marketing Concentration

Fort Hays State University (FHSU), known for its commitment to accessible and quality education, FHSU offers a diverse range of undergraduate and graduate programs that prepare students for success in a rapidly changing world. At Fort Hays State University, innovation and practical learning are central to its educational philosophy. The university's strong emphasis on experiential education, combined with modern facilities and dedicated faculty, provides students with the tools they need to excel in their chosen careers. FHSU's welcoming community and affordable tuition make it an attractive option for students seeking a supportive environment to further their education and professional aspirations. With a focus on academic excellence, affordability, and fostering a global perspective, Fort Hays State University equips graduates to thrive in the modern job market and contribute positively to their communities and beyond.

Digital Marketing is a newer, but extremely critical element in modern-day marketing. According to Hubspot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or pay-per-click (PPC). The Content Marketing Institute reports that social media sites and blogs reach 8 out of 10 U.S. internet users and account for 23% of all time spent online. Possible careers in the field include social media strategist, blogger, search engine marketing associate, and online customer service representative.