Master in Consumer Behaviour

Applications for the Sep 2027 intake are due by Jul 6, 2027, while tuition comes to 28,929 USD per year.

The Master in Consumer Behaviour at the University of Reading is a 1-year program that helps students understand consumer behavior and develop skills in marketing and research. This Master's degree is designed for students who want to work in marketing, advertising, or consumer research.

The curriculum includes compulsory modules such as Consumer Behaviour Concepts and Theory, Nudge and Behaviour Change, and Applied Consumer Behaviour Project. Students also develop research skills through modules like Research and study skills for independent learning. Optional modules like Advanced Marketing, Consumer Behaviour and Food Marketing, and Advertising and Branding provide students with a chance to specialize in specific areas.

Graduates of this program can pursue careers as Marketing Managers, Consumer Research Analysts, Brand Managers, Advertising Executives, or Market Research Analysts. They can work in marketing firms, advertising agencies, or consumer research companies, helping to develop effective marketing strategies and understand consumer behavior.

The University of Reading is a research-led institution in the United Kingdom with a comprehensive portfolio of undergraduate and postgraduate programmes across arts, sciences, business and the social sciences. Founded in the early 20th century, the university combines longstanding academic traditions with modern facilities and a diverse student community. Its scale and breadth make it suitable for students seeking strong academic support and a wide choice of study paths.

Reading's campus environment supports study and wellbeing with extensive libraries, laboratories and sports facilities, alongside active student societies and career services. The university welcomes a large international cohort and offers specialist resources for overseas students, including orientation, language support and employability workshops. Proximity to London and efficient transport links provide additional cultural and professional opportunities without sacrificing a campus-based student experience.

Students benefit from research-informed teaching, industry links and opportunities for placements, exchanges and postgraduate study across many disciplines. Dedicated career services and employer connections help graduates transition into work in the UK and internationally. For prospective international students looking for a well-rounded university with strong academic offerings, a supportive campus community and good global links, Reading presents a compelling option.