Master's in Design for Mobility Solutions (PRELIMINARY)

Istituto d'Arte Applicata e Design (IAAD) is a private design institute founded in 1978. It is known for its focus on applied arts and design education, offering programs in fields such as industrial design, interior design, communication design, and transportation design. IAAD emphasizes innovation, industry collaboration, and a practical approach to learning, with strong ties to major design companies and professionals. The institute has campuses in Turin and Bologna, positioning itself as a key player in the Italian and international design education landscape.

IAAD. Master in Mobility Design is a pioneering programme that blends the rich heritage of Italian design with the latest advancements in mobility, offering students a unique Italian touch in their education.This interdisciplinary programme emphasizes aesthetics, culture, and poetry, and aims to prepare students to be leaders in the field of mobility design.Reference fieldThe mobility design field is constantly evolving and has an important economic impact worldwide.The consideration for the environment and the growing request for personalized transportation offer new opportunities for mobility designers. In the field of mobility design there’s a growing concern for the environment. Automotive manufacturers are adopting more and more eco-friendly solutions like electric, hybrid and autonomous vehicles.The objective is to reduce the environmental impact and promoting circular economy, from beginning to end of life of vehicles. These changes have created more job opportunities in the mobility design sector. Moreover, the market is influenced by trends and consumers’ lifestyle. Consumers want means of transportation to reflect their personality, their social status, and their aesthetic preferences. All this led to the creation of personalised vehicles both in their interior and exterior design, along with digital services and a focused user experience to satisfy an increasingly demanding customer base.Why is IAAD. different from other Mobility Design Masters?The best way to become a professional in Transportation Design is by being trained to learn from experts in the field. Thanks to this insight, IAAD. is the first Italian school of higher education specializing in Transportation Design.More than 40 years of experience in the field of Transportation, the Institution’s research assets in the field of Mobility, and experience in the development of innovative mobility solutions in cooperation with leading partner companies all come together in the Master’s programme.The design work carried out in collaboration between IAAD. and partner companies allows students to put into practice what they study in an environment very similar to what they will encounter in the professional field.This system also allows students to simulate working conditions in a professional context: working with precise deadlines, correcting work in progress following customer feedback, working in teams and objectives. The Master is based on an idea of Walter De Silva, a master of Transportation Design who signed the evolution of the major brands of the VW group between 2007 and 2015.

IAAD is dedicated to fostering creativity and technical expertise in design through a hands-on, project-based curriculum. It collaborates closely with industry leaders to ensure students gain real-world experience and professional networking opportunities. The school attracts students from various backgrounds, creating a diverse and dynamic learning environment. With a strong emphasis on sustainability and contemporary design trends, IAAD prepares graduates for careers in various design industries, both in Italy and globally.