Master in Strategic Marketing

Tuition costs 13,000 EUR per year, and the application deadline for the Oct 2026 intake is Sep 15, 2026.

The Master in Strategic Marketing is a 2-year program at Macromedia University of Applied Sciences in Munich, Germany, taught in English. It's ideal for those who want to learn about long-term marketing success, not just quick sales boosts. The program explores strategic marketing in today's digital world.

The curriculum covers subjects like market research, brand management, and digital marketing. You'll develop skills in data analysis, campaign planning, and team collaboration. Hands-on components include working on real marketing projects and developing strategies for clients.

Graduates can pursue careers as Marketing Managers, Brand Specialists, Digital Marketing Coordinators, Market Researchers, or Social Media Strategists. They can work in various industries, such as finance, retail, or technology, with employers like marketing agencies, startups, or multinational corporations.

Macromedia University of Applied Sciences, located in Munich, Germany, offers a unique experience for international students. Founded in 1993, this institution stands out for its strong focus on experiential learning, close industry partnerships, and cutting-edge technology integration. You will benefit from direct collaboration with professionals, access to modern facilities, and opportunities for internships and real-world projects.

Macromedia University specializes in areas like media management, design, film and television, and business administration, with 14 programs available. Specifically, you can explore fields that interest you, from the creative aspects of media and design to the business side of these industries. English is a key language used in many programs, helping you develop a strong command of the language alongside your chosen field.

In Munich, you'll find a city that offers a great balance of culture, history, and modern amenities. As a student at Macromedia University, you'll have access to facilities that support your academic and personal growth. For instance, you can engage in activities and clubs that cater to your interests, or take advantage of the city's rich cultural scene, which includes numerous museums, theaters, and music venues. This blend of academic rigor and cultural enrichment makes Macromedia University an attractive choice for international students looking for a holistic educational experience.