Masterstudienrichtung Strategisches Marketing

At Macromedia University of Applied Sciences, Munich, tuition fees are 12,000 EUR per year.

Students who enjoy real-world problem-solving and want to master strategic marketing skills should consider the Master Strategisches Marketing programme at Macromedia. You will gain practical experience through interdisciplinary case studies, and projects with partners like Regent’s University London, Paris School of Business (PSB), and Fordham University New York.

You will delve into modules like 'Management & Design Science', 'Marketingstrategien', and 'Big Data, KI und ihre Auswirkungen'.

You will also have the opportunity to extend your management competencies with a Study Week abroad.

Macromedia University of Applied Sciences, located in Munich, Germany, offers a unique experience for international students. Founded in 1993, this institution stands out for its strong focus on experiential learning, close industry partnerships, and cutting-edge technology integration. You will benefit from direct collaboration with professionals, access to modern facilities, and opportunities for internships and real-world projects.

Macromedia University specializes in areas like media management, design, film and television, and business administration, with 14 programs available. Specifically, you can explore fields that interest you, from the creative aspects of media and design to the business side of these industries. English is a key language used in many programs, helping you develop a strong command of the language alongside your chosen field.

In Munich, you'll find a city that offers a great balance of culture, history, and modern amenities. As a student at Macromedia University, you'll have access to facilities that support your academic and personal growth. For instance, you can engage in activities and clubs that cater to your interests, or take advantage of the city's rich cultural scene, which includes numerous museums, theaters, and music venues. This blend of academic rigor and cultural enrichment makes Macromedia University an attractive choice for international students looking for a holistic educational experience.