Master in Msc Behavioural Science Innovation And Design No Intake

Tuition comes to 15,000 EUR per year.

Graduates of this programme typically advance into roles as behavioural insights specialists, user experience researchers, policy designers, and strategic consultants across both public and private sectors. By bridging the gap between rigorous psychological theory and practical design methodology, the course prepares professionals to tackle complex societal and organisational challenges through evidence-based interventions.

This MSc is uniquely positioned at the intersection of cognitive psychology and design thinking. It is intended for those who wish to move beyond traditional analysis to actively create, test, and implement solutions that influence behaviour in ethical and effective ways. Students gain a deep understanding of human decision-making processes and learn how to translate these insights into tangible products, services, or policies that drive innovation.

Integrated Design and Behavioural Frameworks

The curriculum emphasizes a hands-on approach where theoretical understanding is immediately applied to real-world scenarios. You will explore the cognitive biases that drive consumer and citizen choices, learning how to leverage these insights within a design-led framework to improve outcomes in fields ranging from public health and sustainability to technology and finance.

Dublin City University, established in 1975 and located in Ireland’s capital, offers a modern, career-focused university experience within an internationally oriented campus. DCU blends strong teaching with applied research and close industry engagement, creating pathways from study to employment. Its Dublin setting provides access to a vibrant business scene, cultural amenities and networking opportunities with national and multinational employers.

The university emphasizes practical learning, entrepreneurship and technology-driven programs that prepare graduates for contemporary workplaces. Students benefit from career services, internship placements and collaborative projects with companies across sectors, fostering transferable skills and professional readiness. A supportive academic environment and active student life encourage personal development alongside academic achievement.

International applicants will find tailored orientation, language support and dedicated services to ease transition and integration into Irish society. DCU’s focus on innovation and employability makes it a popular choice for students seeking modern facilities, industry links and a practical approach to higher education. The university’s commitment to student success and community engagement provides a strong foundation for both academic and professional growth.