Master in MSc Digital Marketing

Tuition comes to 99,528 AED per year.

The MSc Digital Marketing at Heriot-Watt University Dubai focuses on digital marketing concepts and techniques, including mandatory modules like Digital Customer Experience and Digital Marketing Analytics. The programme is specifically designed to meet the demands of the growing digital economy and is accredited by the Chartered Institute of Marketing (CIM). Students benefit from the expertise of programme directors Dr. Ross Curran and Dr. Andreea Oniga, who contribute to extensive research in digital marketing.