Master in MSc Digital Marketing with Advanced Practice

Tuition costs 24,952 GBP per year.

Each week you will attend lectures, take part in workshops and work on practical projects that simulate real digital marketing campaigns, while developing research skills through a dedicated Research Philosophy and Practice course.

The programme is split into two years. In the first year you complete a series of mandatory modules covering branding, digital strategy, analytics and social media, alongside optional courses such as Sustainable Marketing. Successful completion leads to a year-long industry placement in year two, where you apply your learning in a commercial setting.

Modules like Branding and Communications and the Applied Digital Marketing Dissertation provide a solid foundation for the placement.

Heriot-Watt University in Edinburgh blends a long history with a modern, career-focused education. Founded in 1821, the university is known for strengths in engineering, business, energy and design, and for a practical approach that prepares students for international careers. Its compact student community and global partnerships make Heriot-Watt a welcoming choice for students seeking rigorous study combined with real-world opportunities.

Academically, Heriot-Watt offers industry-relevant programmes, strong research in applied sciences, and collaborative projects with companies across the UK and beyond. Small class sizes and accessible faculty support help students progress quickly, while specialist facilities and labs enable hands-on learning. The university promotes enterprise and placement options, and provides comprehensive student services including academic advising, wellbeing support and language help for non-native English speakers.

Located in Edinburgh, students enjoy a vibrant cultural and professional environment with excellent public transport links to the wider UK. International applicants benefit from clear admissions guidance, support with visas and orientation programmes that ease the transition. For prospective students seeking a respected UK degree with strong industry connections and personal support, Heriot-Watt offers a focused, student-centred experience that balances tradition with innovation.