Master in MSc Digital Marketing

Tuition fees for Master in MSc Digital Marketing are 24,952 GBP per year.

In the first term you study Digital Customer Experience alongside Digital Marketing Strategy and Branding and Communications, spending each week analysing real-world campaigns and developing content for online channels. The mix of lectures, workshops and hands-on projects means you constantly apply theory to practice, building a portfolio that reflects current industry standards.

The programme also includes a dedicated Research Philosophy and Practice module, advanced analytics and social media marketing classes, and culminates in a dissertation where you investigate a digital marketing topic of your choice. Designated as a CIM Employability Programme, the course develops professional skills and prepares you for roles across the digital economy.

Heriot-Watt University in Edinburgh blends a long history with a modern, career-focused education. Founded in 1821, the university is known for strengths in engineering, business, energy and design, and for a practical approach that prepares students for international careers. Its compact student community and global partnerships make Heriot-Watt a welcoming choice for students seeking rigorous study combined with real-world opportunities.

Academically, Heriot-Watt offers industry-relevant programmes, strong research in applied sciences, and collaborative projects with companies across the UK and beyond. Small class sizes and accessible faculty support help students progress quickly, while specialist facilities and labs enable hands-on learning. The university promotes enterprise and placement options, and provides comprehensive student services including academic advising, wellbeing support and language help for non-native English speakers.

Located in Edinburgh, students enjoy a vibrant cultural and professional environment with excellent public transport links to the wider UK. International applicants benefit from clear admissions guidance, support with visas and orientation programmes that ease the transition. For prospective students seeking a respected UK degree with strong industry connections and personal support, Heriot-Watt offers a focused, student-centred experience that balances tradition with innovation.